About Alex Hennessy - Owner, Producer, Videographer
Growing up in New Hampshire, my life was lived in a bubble in many ways. I was exposed to a education, sports, and the outdoors, but not much more than that. Film and TV provided a way to access a world outside my homogeneous population and culture. I was fortunate enough to be take a video production class in high school, but didn’t latch on to it until college. After declaring Media & Film Studies as my major at Michigan State, I studied abroad in London and immersed myself in Film Studies along with my peers. Our final assignment was to create a short film. Not many college assignments stick with you, but the memory of staying up all night before the deadline to edit with my teammate and eventual friend was unlike anything else I had experienced. The process of taking an idea out of thin air and turning it into a tangible product for others to see truly unlocked something in me.
As a Sophomore in college, I rented a camera from college and shot and edited my first music video. After purchasing a Canon Rebel T3i, I was able to capture concerts, studio sessions, music videos, and more. Our partnership culminated in a 5-day trip to Atlanta, GA where we met with record labels, producers, and toured different studios, all the while recording music and documenting footage along the way. Apart from my work with these clients, I interned at C&R Inc. and the Detroit Pistons (formerly owned by Palace Sports & Entertainment).
Following my graduation from MSU, I secured part-time work with the Major League Lacrosse and Boston Museum of Science. I continued to work for the Museum which solidified my production knowledge, and gave me the confidence to produce video for "clients" or department leaders who may have different goals for media/content. Since starting the company in 2019, I have moved from Brooklyn, to New Hampshire, to Boston, and finally Ann Arbor. I’m excited to see what lies ahead in Michigan!